Founded in 1924 by Adi Dassler, the company with the three stripes started from humble beginnings before becoming the sports giant it is today. From providing Jesse Owens the spikes he won 4 Olympic gold medals in, to gracing the feet of many a cultural and sub-cultural movement especially in the UK, many more milestones and innovations over the decades have made up the storied history of Adidas. Today the three stripes are recognized around the world to represent a rich history with classic silhouettes, as well as continued innovation with new footwear and sportswear technologies.